Speaking on the development, producer Guneet Monga from AKFPL and Sikhya Entertainment says, "It is empowering to partner with Eros as it is a leading company in the film industry with a global reach. Peddlers on the other hand, is a film of global appeal, that has been independently financed by 7 co-producers and 3 associate producers, making this partnership a very unique one."
Sunil Lulla, Managing Director, Eros International Media Ltd added, "Eros is delighted to associate with AKFPL and Sikhya Entertainment on Peddlers. This is an outstanding achievement for Vasan Bala and the team and we look forward to giving the film a global showcase".
Announcing Peddlers nomination, Charles Tesson, Artistic Director - Critics' Week said, "Peddlers answers our prayers to India Cinema. Indian cinema is now fearless. Rejoice!"
Peddlers is the first Hindi language film to be nominated in this Critics' Week section, chosen out of the 1200 films viewed by the Selection Committee. Founded in 1962, Cannes Critics' Week is the oldest parallel competitive section of the Cannes Film Festival. It showcases first and second feature films by Directors from all over the world and only selects seven feature films each year. It has a long-established tradition of discovering new talents including Bernardo Bertolucci, Ken Loach, Wong Kar-wai, Jacques Audiard, Arnaud Desplechin, Gaspar Noe and Francois Ozon.
Vasan Bala has been Anurag Kashyap's Assistant Director for Dev D, That Girl in Yellow Boots and also the Associate Director of Trishna by Michael Winterbottom starring Frieda Pinto and Riz Ahmed.