Shoppers can browse Junk Food's exclusive designs and use their smart-phones to purchase limited edition t-shirts from QR barcodes and have their custom tees printed and shipped immediately. Consumers can select a tee off a virtual Junk Food light box display that mimics a retail general store experience, and scan a barcode placed next to each t-shirt style, which pulls up a multi-view product description page allowing shoppers to purchase with just a few quick clicks and have their selections shipped out the same day!
"We are incredibly excited to be launching our new retail store format with such market leaders. All share in the excitement of introducing a revolutionary retail format that is not only technologically advanced, but also enables constant newness and a reduced environmental footprint. We believe that this represents a future shift in retail, which is much more nimble and dynamic", states Andrei Najjar, Junk Food's Vice President of Marketing.
The concept launched with Warner Bros. Consumer Products and DC Entertainment and an exclusive DC Comics art capsule pop-up supporting the We Can Be Heroes giving campaign (www.wecanbeheroes.org/darknessandlight). The DC Comics art capsule at Westfield is an evolution of the recently launched digital museum shop at last month's Darkness & Light: Art Inspired by Heroes & Villains, Hope & Heroism exhibition in San Diego as Junk Food, DC Entertainment and Warner Bros. Consumer Products teamed up to offer fans the art collection in this high-tech, innovative format.
