As a visual aid with no script the films play out a narrative where "the music tells the story". It depicts different emotions, experiences and feelings expressed in a one-sided love. Battle Call tells of the constant fight to want to be with someone you know you shouldn't really be with. With Long May They Roll Jay continues to express his desire to stay with his love despite their relationship troubles. Heads Vs. Hearts explores a deep set paranoia set off by losing the woman he loves concluding in a dramatic metaphoric depiction where the character loses his mind in the game and battle of love.
"Always lose my head, when I Play It By Heart" links the film and inspired emotions from a tattoo that lays above Jay's heart. It's also the name of the debut album "Play It By Heart" which is set for release in 2012.
Jay James both wrote and co-directed the Film series with Dave Wilson (Frank Ocean, Atmosphere, Brother Ali).
Checkout the video below, or checkout part 1 "Battle Call" at www.youtube.com/watch?feature=player_embedded&v=HAxYW7CrNqc