The "Grazia Fashion Issue...Live!" documentary series will capture every second of the drama and deliberation that goes into creating the Grazia London Fashion Week issue, as well as allowing fans and followers to get involved in some key editorial decisions.
Cameras will be following the team 24/7 for a week and a series of daily films will give viewers a behind-the-scenes look into Grazia HQ during NY and London Fashion Week. The series is sponsored by LG Mobile and the multi-channel campaign will extend across graziadaily.co.uk, print ads within the issue and social media activity. Episodes will begin to go live on graziadaily.co.uk the 13th February and a full length 30-minute version will be released on the magazine sale date, 21st February.
"Grazia Fashion Issue...Live!" will also see the magazine handing over the editing reins to fans by giving them the chance to comment, influence and vote on the editorial selection process in a live, social publishing event - even down to the cover shot. "Grazia Fashion Issue...Live!" will be the first truly interactive, social experiment ever undertaken by a print product - accessible across all Grazia's platforms, including graziadaily.co.uk, YouTube, Twitter and Facebook.